Business Talk – Luno’s Christo de Wit on overcoming the crypto winter period

In this Business Talk episode, Luno’s Country Manager Christo de Wit joins Michael Avery to discuss Luno’s latest developments and achievements.

De Wit previously worked as the Head of Digital at Media24, before taking on the role of Digital Marketing and CRM Manager for Cape Town Tourism.

In 2017, de Wit moved to Myanmar, where he worked in multiple marketing roles, first at Rocket Internet SE as the Regional Head of Online Marketing and then as the Country Manager for Ascend Group’s TrueMoney.

De Wit then moved to Bangkok to become the Ascend Group Regional Head of Marketing and Wallet, before becoming the Marketing Director of Space Next Door in Singapore in 2021.

In 2022, de Wit returned to South Africa to take on his current role at Luno.

Business Talk interview

In this Business Talk interview, de Wit meets with Michael Avery to discuss Luno reaching the milestone of 12 million customers.

They talk about the challenges of the crypto winter period and the crypto market in general, with de Wit highlighting Luno’s plans to bounce back.

This includes plans to upgrade its app and introduce additional crypto coins, and de Wit explains how these changes will benefit South Africans.

De With then talks about the increased confidence in the crypto industry thanks to Bitcoin EFT applications and banks offering digital asset custody services, and unpacks how this will impact Luno’s trajectory in the coming years.

Finally, de Wit talks about Luno’s growth plan and potential public listing.

The full interview with Luno Country Manager Christo de Wit is embedded below.