Pick n Pay ‘relaunches’ on-demand delivery app – with a month of free delivery
Pick n Pay has relaunched its same-day on-demand delivery app, Asap!, and is giving users access to free deliveries for the month of October.
The group has taken a dig at Checkers Sixty60’s recently launched subscription service by noting that the free deliveries are open to all users without a subscription needed.
The free deliveries can be accessed by using the promotion code: FRESHAPP
Pick n Pay said that the standard terms and conditions apply – with a specific requirement being a R100 minimum basket spend.
According to the Pick n Pay, the relaunch encompasses upgrades to the app and the systems behind the app, while also incorporating “smart AI” for personalised results.
The app also features live order tracking, a host of personal shoppers for picking and packing orders, as well as bolstering access to mobile shopping on top of the group’s partnership with Takealot’s Mr D.
Pick n Pay launched its PnP Groceries section on Takealot’s Mr D platform in October 2022.
In its most recent financial update – paired with the announcement that the group would be replacing its CEO Peter Boone with former CEO Sean Summers – the group reported that its online and digital sales, driven by Pick n Pay asap! and Mr D, was up 76.3% in the first half of the year.
However, despite the uptick in sales (and flat growth in group sales), this is not enough to counter the negative impact of load shedding and other “abnormal costs” that have impacted the business so far in 2023.
As a result, the group is anticipating a headline loss for the interim period.
Overall the refresh includes:
- Updated systems and technology
- Grocery delivery in 60 minutes
- AI search and alternative product suggestions
- In-store and online price parity
- Smart Shopper promotions and points
- Vitality HealthyFoods benefits
- Live order tracking
- Personal shoppers
- Free delivery (waiving R35 delivery fee) for October..
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